Our Mission

Endurance Concepts originated in 2006 by two triathletes that were focused on their careers as engineers but loved the sport of triathlon. Using their analytical backgrounds, they wanted to optimize their training and eliminate wasted time in their workouts.

Like most triathletes, James Rudd and Dan Arnett did not aspire to become professional triathletes. They wanted to create an atmosphere where individuals could push themselves to their limits while maintaining a well rounded lifestyle.  Endurance Concepts was created to fill that void.

The USAT certified coaches at Endurance Concepts will provide you with the most effective training while helping to integrate sports into your lifestyle. Whether you are training to complete a local 5k race or aiming to qualify for the Ironman® World Championships, Endurance Concepts has the knowledge and experience to get you there.